Milk Marketing Policy
NAJ Marketing
Striving to ensure equity in the milk market.
Policy
- Advocate milk pricing systems designed to price milk based on its most valuable components, in accordance with their use in consumer products.
- Continued implementation of equitable, multiple component pricing (MCP) by individual plants and cooperatives.
- Adoption of higher, more flexible minimum solids-not-fat (SNF), protein, and/or other solids standards for fluid milk.
- Supporting producer-funded dairy promotion and research programs.
- Promoting development of trade policy consistent with a healthy domestic dairy industry, especially for manufactured products.
Policy on Solids-Not-Fat Standards for Fluid Milk +
National All-Jersey Inc. supports efforts to raise fluid milk standards by extending California’s minimum nonfat solids standards to all U.S. retail fluid milk. Currently, the state of California requires a minimum of 8.7% solids-not-fat in whole fluid milk, while the rest of the U.S. only requires a minimum of 8.25% solids-not-fat. Raising fluid milk standards will create more demand for milk solids while giving consumers a more consistent, more nutritious product. In addition:
- Using condensed skim milk to meet higher solids-not-fat standards will lead to less nonfat dry milk being produced, which in turn will require less Commodity Credit Corporation purchases of excess nonfat dry milk.
- Consumers will be provided more protein and calcium in each glass of milk, giving them more nutrition and better taste.
- Standards for fluid milk will be uniform across the country, giving consumers a more consistent product.